Date of Conferral
2022
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Jamie Klein
Abstract
AbstractFailure to increase innovation and revenue can harm business operations. Small business owners must explore strategies to increase innovation and revenue to remain competitive. Grounded in the diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore strategies small business leaders use to successfully integrate crowdsourcing into business operations to increase innovation and revenue. The participants were five small business leaders in northern Utah who engaged in collaboration initiatives to increase innovation and revenue. Data were collected from semistructured face-to-face interviews, member checking, field notes, a review of company documents, and artifacts. Data were analyzed using Yin’s five-step approach. Three main themes emerged: business strategy, collaboration, and marketing. A key recommendation is that small business owners incorporate consumer input throughout the innovation. The implications for positive social change include the potential to provide insights and strategies for small business owners to become more competitive when innovating new products and services. Business leaders obtaining growth and financial success could provide the community with more employment opportunities, resulting in more prosperous communities.
Recommended Citation
Castillo, Beryl Jessamyn, "Strategies for Using Crowdsourcing as a Product Development Tool to Increase Innovation" (2022). Walden Dissertations and Doctoral Studies. 12294.
https://scholarworks.waldenu.edu/dissertations/12294
