Title

Local Media Madness: How One City’s Media Helped Perpetuate the Myth of the ‘Perfect’ Coach’s Wife

Document Type

Book Chapter

Publication Date

2012

Originally Published In

A. A. Ruggerio (Ed.), Media depictions of brides, wives and mothers. Lanham, MD: Lexington Books.

Page Numbers

169-180

Abstract

Media Depictions of Brides, Wives, and Mothers, edited by Alena Amato Ruggerio, explores how television, film, the internet, and other media variously perpetuate gender stereotypes. The contributors to this volume bring a variety of feminist rhetorical and media criticism approaches from across the communication discipline to their analyses of how television, film, news coverage, and the Internet shape our expectations of the performance of women’s identities. This collection includes studies of Bridezillas, Jon & Kate Plus 8, Sex and the City, Sarah Palin, Nancy Pelosi, The Devil Wears Prada, Practical Magic, “momtini” blogs, and Mad Men fan websites. Readers will learn to apply the insights from each chapter to their own sets of myths, stereotypes, and assumptions about gendered roles, and to recognize the possibilities for both liberation and domination when women’s practices of marrying, mating, and mothering are represented and misrepresented in the media. This collection is an essential contribution to media studies and criticism of gender stereotypes in contemporary culture.