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Description

A qualitative multiple-case study about strategies needed to align financial strategy with customer oriented practices. Interview data from 30 personnel of 2 retail businesses were coded and analyzed. Emerging themes included planning, customer supremacy, viability, and clarity. Implications for positive social change included impetus for economic stability and prosperity of society.

Publication Date

2013

City

Minneapolis, MN

Keywords

Research Symposium

Disciplines

Finance and Financial Management

Aligning Financial Strategy with Customer Categorization based on Environmental Scanning

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