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Description

Small Business Administration (SBA, 2014) statistics indicate 20% of small businesses fail within 2 years and 50% fail within 5 years. Interviews with 12 successful small business owners of independent financial planning firms revealed these success factors: (a) training in business operations, (b) business differentiation, and (c) website marketing.

Publication Date

2015

City

National Harbor, MD

Keywords

Research Symposium

Disciplines

Business | Entrepreneurial and Small Business Operations | Finance and Financial Management

Success Factors of Small Business Owners of Independent Financial Planning Firms

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